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Roland: Economy & Jobs

Roland's typical household earns $51,754 (about the same as Sequoyah County median $51,093; 1.3× below Oklahoma median $65,039), with homes at a median value of $139,800. The surrounding county supports 9,480 jobs (avg $38,050).

Income & Affordability

Median household income $51,754 — below the Oklahoma median ($62,125). Poverty rate 18.2% (U.S. average ~12.5%). 32% of renters spend more than half their income on rent ("severely cost-burdened" by HUD definition; U.S. ~24%).

Affordability · Home Price To Income2.7×
Affordability · Home Affordabilityaffordable
Affordability · Rent Pct Income19.7%
Affordability · Rent Affordabilityaffordable
Affordability · Pct Severely Rent Burdened32.3%
Affordability · Poverty Rate18.2%
Affordability · Property Tax Pct Income2.1%
Irs Income · IRS tax returns filed$16,100
Irs Income · Total Adjusted Gross Income (thousands)$842,754
Irs Income · Average AGI per return$52,345 (vs Oklahoma $74,344)
Irs Income · Year2022
Income Estimate$57,617
Median Household Income$51,754 (vs Oklahoma $62,125) median_household_income: 2 observations from 2026-04-23 to 2026-04-23
Poverty Rate18.2%

Sources: IRS SOI 2022 · Census ACS 5-Year 2023  ·  Refreshed 2026-04-12

Economic Character

Qualitative classification derived from Census occupation, industry, and income data — workforce composition (white-collar/blue-collar), top employing sector, and income tier.

Economic Character · Workforcemixed
Economic Character · Top IndustryManufacturing
Economic Character · Income Levelmiddle-class
Economic Character · Median Income$51,754

Employment & Workforce

Employment + workforce stats. The county-level employment count covers all jobs within the county, not just town residents. Unemployment rate 1.8% — below the U.S. average of ~4%. 3% work from home (U.S. average ~15%).

Commuter Profile · Work From Home Pct3.3%
Commuter Profile · Primary Modedrove alone
Employment · Avg annual employment (county)9,480
Employment · Total annual wages (county)$360,704,431
Employment · Average annual pay$38,050
Employment · Year2024
State Occupation Wages · Year2023
State Occupation Wages · All Occupations · Soc Code00-0000
State Occupation Wages · All Occupations · TitleAll Occupations
State Occupation Wages · All Occupations · Employment1,664,310
Unemployment Rate1.8% (vs Oklahoma 3.1%)

Sources: BLS QCEW 2023 · BLS Occupational Employment and Wage Statistics (OES) · Census ACS 5-Year 2023  ·  Refreshed 2026-04-12

Industry Sectors

Major industries by establishment count from Census County Business Patterns (2022). Sectors are NAICS-coded; counts are county-wide employer establishments.

Agriculture · Total Farms1,008
Agriculture · Land In Farms Acres24,878
Agriculture · Avg Farm Size Acres24.70
Agriculture · Top CommoditiesAnimal Totals, Poultry Totals, Cattle, Crop Totals, Grain
Agriculture · Year2022
Business Patterns · Establishments (employer count)595
Business Patterns · Total Employees6,655
Business Patterns · Annual Payroll Thousands211,252
Business Patterns · Year2022

Sources: USDA NASS Census 2022 — county FIPS matched · Census CBP API — county FIPS match

Local Business Mix

Retail and service businesses by category (Census CBP NAICS-coded). Counts cover the surrounding county, not just the town. Reflects the everyday commercial mix residents can access.

Local Businesses · Grocery Stores8
Local Businesses · Convenience Stores6
Local Businesses · Gas Stations23
Local Businesses · General Merchandise16
Local Businesses · New Car Dealers3
Local Businesses · Used Car Dealers7
Local Businesses · Beauty Salons4
Local Businesses · Auto Repair4

Sources: Census CBP — NAICS detail codes

Dining Scene

Eating + drinking establishments by NAICS category (Census CBP 2022) — full-service restaurants, fast-food, bars, coffee shops. County-level counts.

Dining Scene · Full Service Restaurants31
Dining Scene · Fast Food22
Dining Scene · Coffee Snacks3

Sources: Census CBP NAICS 722

Banking

FDIC-insured bank branches with addresses. Branch density correlates with population — fewer branches per resident in lower-density areas.

Branches (2)

Firstar Bank
ROLAND MAIN BRANCH · 103 E Ray Fine Blvd · 74954
The First National Bank of Fort Smith
ROLAND BRANCH · 401 E Ray Fine Blvd · 74954

SNAP & Food Access

USDA-authorized SNAP retailers — supermarkets, super stores, convenience stores, and other locations where SNAP benefits can be redeemed. Per-1K density tracks food access.

Sample (5)

Hwy 64 Express
Convenience Store · 480982 US Highway 64
Dollar General 21734
Other · 109028 S 4770 Rd
Pilot Travel Center 196
Convenience Store · 302 W Ray Fine Blvd
Harps Food Store 510
Super Store · 100 W Ray Fine Blvd
Ranger Express 2
Convenience Store · 104 S Roland Rd
Nearest Snap · NameHwy 64 Express
Nearest Snap · Total In Area7

Sources: USDA SNAP API — state+city name match

Chamber of Commerce

IRS-registered chamber of commerce organizations matched to this town. Reflects the IRS Exempt Organizations BMF; some chambers operate informally and may not appear here.

Chamber Of Commerce · NameINOLA AREA CHAMBER OF COMMERCE

Sources: IRS EO BMF  ·  Refreshed 2026-04-12

Spending & Tax

Federal spending flowing to the surrounding county — direct payments, grants, contracts, loans (USAspending.gov).

Federal Spending · Federal Spending Fy2024$307,381,432
Federal Spending · Per Capita7,825.19 (vs Oklahoma $7,371)
Federal Spending · Population39,281 people (vs Oklahoma 63,420)

Sources: USAspending API

Other

Pct Drove Alone77.9%
Pct Public Transit1.3%
Pct Walked3.3%
Retirement Score · Median age34.1 years (vs Oklahoma 35.2y)
Retirement Score · Ss Household Pct26.5%
Retirement Score · Hospitals Nearby1
Retirement Score · Va AccessYes
Retirement Score · Factorshospital access, VA nearby
Retirement Score · Ratingfair

Sources: Census ACS 5-Year 2023  ·  Refreshed 2026-04-12