Norman: Economy & Jobs
Earnings in Norman center on a median $67,704 (1.1× below Cleveland County median $77,068; about the same as Oklahoma median $65,039), with homes at a median value of $250,100. The surrounding county supports 91,353 jobs (avg $51,153).
- $76,889 avg taxable income per return — similar than the median household income (vs Oklahoma $74,344).
Income & Affordability
Median household income $67,704 — above the Oklahoma median ($62,125). Poverty rate 16.8% (U.S. average ~12.5%).
| Affordability · Price To Income Ratio | 3.7× |
|---|---|
| Affordability · Rent To Income Pct | 19.3% |
| Affordability · Affordable | Yes |
| Affordability · Interpretation | affordable |
| Irs Income · IRS tax returns filed | $129,600 |
| Irs Income · Total Adjusted Gross Income (thousands) | $9,964,800 |
| Irs Income · Average AGI per return | $76,889 (vs Oklahoma $74,344) |
| Irs Income · Year | 2022 |
| Income Estimate | $74,137 |
| Median Household Income | $67,704 (vs Oklahoma $62,125) |
| Poverty Rate | 16.8% |
Sources: IRS SOI 2022 · Census ACS 5-Year 2023 · Refreshed 2026-04-12
Economic Character
Qualitative classification derived from Census occupation, industry, and income data — workforce composition (white-collar/blue-collar), top employing sector, and income tier.
| Economic Character · Workforce | mixed |
|---|---|
| Economic Character · Top Industry | Education Healthcare |
| Economic Character · Income Level | middle-class |
| Economic Character · Median Income | $67,704 |
Employment & Workforce
Employment + workforce stats. The county-level employment count covers all jobs within the county, not just town residents. Unemployment rate 3.6% — below the U.S. average of ~4%. 12% work from home (U.S. average ~15%).
| Commuter Profile · Mean Commute Min | 22.60 |
|---|---|
| Commuter Profile · Work From Home Pct | 12.0% |
| Commuter Profile · Profile | short commute |
| Employment · Avg annual employment (county) | 91,353 |
| Employment · Total annual wages (county) | $4,672,934,462 |
| Employment · Average annual pay | $51,153 |
| Employment · Year | 2024 |
| State Occupation Wages · Year | 2023 |
| State Occupation Wages · All Occupations · Soc Code | 00-0000 |
| State Occupation Wages · All Occupations · Title | All Occupations |
| State Occupation Wages · All Occupations · Employment | 1,664,310 |
| Unemployment Rate | 3.6% (vs Oklahoma 3.1%) |
Sources: BLS QCEW 2023 · BLS Occupational Employment and Wage Statistics (OES) · Census ACS 5-Year 2023 · Refreshed 2026-04-12
Industry Sectors
Major industries by establishment count from Census County Business Patterns (2022). Sectors are NAICS-coded; counts are county-wide employer establishments.
| Agriculture · Total Farms | 38 |
|---|---|
| Agriculture · Land In Farms Acres | 80,020 |
| Agriculture · Avg Farm Size Acres | 2,105.80 |
| Agriculture · Top Commodities | Animal Totals, Cattle, Crop Totals, Equine, Specialty Animal Totals |
| Agriculture · Year | 2022 |
| Business Patterns · Establishments (employer count) | 6,142 |
| Business Patterns · Total Employees | 75,378 |
| Business Patterns · Annual Payroll Thousands | 3,430,271 |
| Business Patterns · Year | 2022 |
Sources: USDA NASS Census 2022 — county FIPS matched · Census CBP API — county FIPS match
Local Business Mix
Retail and service businesses by category (Census CBP NAICS-coded). Counts cover the surrounding county, not just the town. Reflects the everyday commercial mix residents can access.
| Local Businesses · Grocery Stores | 31 |
|---|---|
| Local Businesses · Convenience Stores | 5 |
| Local Businesses · Liquor Stores | 20 |
| Local Businesses · Gas Stations | 95 |
| Local Businesses · Department Stores | 4 |
| Local Businesses · General Merchandise | 34 |
| Local Businesses · Clothing Stores | 22 |
| Local Businesses · Pet Stores | 7 |
Sources: Census CBP — NAICS detail codes
Dining Scene
Eating + drinking establishments by NAICS category (Census CBP 2022) — full-service restaurants, fast-food, bars, coffee shops. County-level counts.
| Dining Scene · Full Service Restaurants | 198 |
|---|---|
| Dining Scene · Fast Food | 228 |
| Dining Scene · Bars | 21 |
| Dining Scene · Coffee Snacks | 59 |
Sources: Census CBP NAICS 722
Banking
FDIC-insured bank branches with addresses. Branch density correlates with population — fewer branches per resident in lower-density areas.
Branches (20)
SNAP & Food Access
USDA-authorized SNAP retailers — supermarkets, super stores, convenience stores, and other locations where SNAP benefits can be redeemed. Per-1K density tracks food access.
Sample (5)
| Nearest Snap · Name | 7-Eleven Store 103 |
|---|---|
| Nearest Snap · Total In Area | 79 |
Chamber of Commerce
IRS-registered chamber of commerce organizations matched to this town. Reflects the IRS Exempt Organizations BMF; some chambers operate informally and may not appear here.
| Chamber Of Commerce · Name | CHAMBER OF COMMERCE NORMAN |
|---|
Sources: IRS EO BMF · Refreshed 2026-04-12
Spending & Tax
Federal spending flowing to the surrounding county — direct payments, grants, contracts, loans (USAspending.gov).
| Federal Spending · Federal Spending Fy2024 | $1,948,538,949 |
|---|---|
| Federal Spending · Per Capita | 6,593.42 (vs Oklahoma $7,371) |
| Federal Spending · Population | 295,528 people (vs Oklahoma 63,420) |
Sources: USAspending API
Other
| Job Training · Total count | 2 |
|---|---|
| Pct Drove Alone | 71.9% |
| Pct Public Transit | 4.0% |
| Pct Walked | 12.0% |
| Retirement Score · Median age | 32.5 years (vs Oklahoma 35.2y) |
| Retirement Score · Ss Household Pct | 26.2% |
| Retirement Score · Hospitals Nearby | 4 |
| Retirement Score · Va Access | Yes |
| Retirement Score · Affordable | Yes |
| Retirement Score · Factors | hospital access, VA nearby, affordable |
| Retirement Score · Rating | good |
Sources: IRS BMF keyword search · Census ACS 5-Year 2023 · Refreshed 2026-04-12