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Durant: Economy & Jobs

Median household income in Durant is $46,812 (1.2× below Bryan County median $57,225; 1.4× below Oklahoma median $65,039), with homes at a median value of $163,200. The surrounding county supports 21,863 jobs (avg $51,881).

Income & Affordability

Median household income $46,812 — below the Oklahoma median ($62,125). Poverty rate 18.7% (U.S. average ~12.5%).

Affordability · Price To Income Ratio3.5×
Affordability · Rent To Income Pct24.4%
Affordability · AffordableYes
Affordability · Interpretationaffordable
Irs Income · IRS tax returns filed$20,220
Irs Income · Total Adjusted Gross Income (thousands)$1,213,421
Irs Income · Average AGI per return$60,011 (vs Oklahoma $74,344)
Irs Income · Year2022
Income Estimate$50,996
Median Household Income$46,812 (vs Oklahoma $62,125) median_household_income: 2 observations from 2026-04-23 to 2026-04-23
Poverty Rate18.7%

Sources: IRS SOI 2022 · Census ACS 5-Year 2023  ·  Refreshed 2026-04-12

Economic Character

Qualitative classification derived from Census occupation, industry, and income data — workforce composition (white-collar/blue-collar), top employing sector, and income tier.

Economic Character · Workforcemixed
Economic Character · Top IndustryEducation Healthcare
Economic Character · Income Levelworking-class
Economic Character · Median Income$46,812

Employment & Workforce

Employment + workforce stats. The county-level employment count covers all jobs within the county, not just town residents. Unemployment rate 2.9% — below the U.S. average of ~4%. 7% work from home (U.S. average ~15%).

Commuter Profile · Mean Commute Min17.00
Commuter Profile · Work From Home Pct7.1%
Commuter Profile · Profileshort commute
Employment · Avg annual employment (county)21,863
Employment · Total annual wages (county)$1,134,254,058
Employment · Average annual pay$51,881
Employment · Year2024
State Occupation Wages · Year2023
State Occupation Wages · All Occupations · Soc Code00-0000
State Occupation Wages · All Occupations · TitleAll Occupations
State Occupation Wages · All Occupations · Employment1,664,310
Unemployment Rate2.9% (vs Oklahoma 3.1%)

Sources: BLS QCEW 2023 · BLS Occupational Employment and Wage Statistics (OES) · Census ACS 5-Year 2023  ·  Refreshed 2026-04-12

Industry Sectors

Major industries by establishment count from Census County Business Patterns (2022). Sectors are NAICS-coded; counts are county-wide employer establishments.

Agriculture · Total Farms43
Agriculture · Land In Farms Acres449,492
Agriculture · Avg Farm Size Acres10,453.30
Agriculture · Top CommoditiesSod, Animal Totals, Cattle, Crop Totals, Horticulture Totals
Agriculture · Year2022
Business Patterns · Establishments (employer count)904
Business Patterns · Total Employees12,497
Business Patterns · Annual Payroll Thousands526,975
Business Patterns · Year2022

Sources: USDA NASS Census 2022 — county FIPS matched · Census CBP API — county FIPS match

Local Business Mix

Retail and service businesses by category (Census CBP NAICS-coded). Counts cover the surrounding county, not just the town. Reflects the everyday commercial mix residents can access.

Local Businesses · Grocery Stores4
Local Businesses · Liquor Stores3
Local Businesses · Gas Stations24
Local Businesses · General Merchandise14
Local Businesses · Home Centers3
Local Businesses · New Car Dealers3
Local Businesses · Used Car Dealers4
Local Businesses · Beauty Salons5

Sources: Census CBP — NAICS detail codes

Dining Scene

Eating + drinking establishments by NAICS category (Census CBP 2022) — full-service restaurants, fast-food, bars, coffee shops. County-level counts.

Dining Scene · Full Service Restaurants32
Dining Scene · Fast Food33
Dining Scene · Bars3
Dining Scene · Coffee Snacks6

Sources: Census CBP NAICS 722

Banking

FDIC-insured bank branches with addresses. Branch density correlates with population — fewer branches per resident in lower-density areas.

Branches (12)

First United Bank and Trust Company
DURANT CAMPUS BRANCH · 1410 N 1st Ave · 74701
First United Bank and Trust Company
UNIVERSITY BRANCH · 2025 W University Blvd · 74701
First Texoma National Bank
NORTHWEST HEIGHTS BRANCH · 1825 W University Blvd · 74701
Simmons Bank
DURANT MAIN BRANCH · 900 W Main St · 74701
First United Bank and Trust Company
WALMART BRANCH · 3712 W Main St · 74701
Simmons Bank
DURANT UNIVERSITY BRANCH · 2611 W University Blvd · 74701
First Texoma National Bank
First Texoma National Bank · 220 W Main St · 74701
First United Bank and Trust Company
First United Bank and Trust Company · 1400 W Main St · 74701
Vision Bank
DURANT BRANCH · 2514 W University Blvd · 74701
American Nation Bank
DURANT BANKING CENTER · 3018 W University Blvd · 74701
First Texoma National Bank
MOTOR BANK BRANCH · 420 W Main St · 74701
Shamrock Bank, N.A.
DURANT BRANCH · 3225 Shamrock Ln · 74701

SNAP & Food Access

USDA-authorized SNAP retailers — supermarkets, super stores, convenience stores, and other locations where SNAP benefits can be redeemed. Per-1K density tracks food access.

Sample (5)

DOLLAR GENERAL 4356
Other · 1114 Radio Rd
E-Z Mart 4263
Convenience Store · 804 N 1st Ave
Walmart 975
Super Store · 3712 W MAIN ST
LUCKY STOP
Convenience Store · 106 SE 3rd Ave
DOLLAR GENERAL 0051
Other · 1021 W Main St
Nearest Snap · NameDOLLAR GENERAL 4356
Nearest Snap · Total In Area30

Sources: USDA SNAP API — state+city name match

Chamber of Commerce

IRS-registered chamber of commerce organizations matched to this town. Reflects the IRS Exempt Organizations BMF; some chambers operate informally and may not appear here.

Chamber Of Commerce · NameDURANT AREA CHAMBER OF COMMERCE

Sources: IRS EO BMF  ·  Refreshed 2026-04-12

Spending & Tax

Federal spending flowing to the surrounding county — direct payments, grants, contracts, loans (USAspending.gov).

Federal Spending · Federal Spending Fy2024$362,625,124
Federal Spending · Per Capita7,871.69 (vs Oklahoma $7,371)
Federal Spending · Population46,067 people (vs Oklahoma 63,420)

Sources: USAspending API

Other

Job Training · Total count2
Pct Drove Alone79.3%
Pct Public Transit3.2%
Pct Walked7.1%
Retirement Score · Median age34.0 years (vs Oklahoma 35.2y)
Retirement Score · Ss Household Pct31.1%
Retirement Score · Hospitals Nearby1
Retirement Score · Va AccessYes
Retirement Score · AffordableYes
Retirement Score · Factorsstrong SS base, hospital access, VA nearby, affordable
Retirement Score · Ratingexcellent

Sources: IRS BMF keyword search · Census ACS 5-Year 2023  ·  Refreshed 2026-04-12